Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its lineup of premium headphones, earphones, and speakers, Beats aims to bring the energy, emotion, and excitement of studio playback back to everyday listening. The brand focuses on immersive sound, bold design, and products built for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014 and continues to operate as an Apple audio brand with global reach.
