Blue Nile

<strong>Blue Nile is a low cost leader in direct to consumer jewelry</strong>, and one of the earliest middleman-eliminating online jewelers in the world. Since 1999, Blue Nile has been delivering rock-bottom pricing on diamonds, rings, and more. <strong>Blue Nile diamonds are the lowest-priced of all No Middleman favorites</strong> in the direct to consumer diamonds category, as of the day of our review. To make it even better, they also have a price match program, and a mobile app to use for comparison shopping on the go. <strong>Like many of the No Middleman favorites,</strong> Blue Nile has some offline presence as well! They have 6 showroom locations in the US, on both coasts. Check their <a href="https://www.bluenile.com/jewelry-stores">Blue Nile locations</a> page to see if there's one near you!