boohoo

<span style="font-weight: 400;"><strong>boohoo—whose brand name is intentionally not capitalized—is a direct to consumer young adult fashion brand.</strong> They're the flagship company in a family of value-focused clothing & accessory brands targeting teenagers and young adults aged 13-30. </span> <span style="font-weight: 400;">The popular brand began in Manchester, England in 2006, and has grown internationally, with over five million customers (according to their <a href="http://www.boohooplc.com/about-us/group-overview.aspx">parent company website</a>)</span><span style="font-weight: 400;">, with brand extensions into menswear (boohooMAN) and fashion for girls and women (PrettyLittleThing and Nasty Gal).</span>