Flamingo

<strong>Flamingo razors and women's shaving products</strong> have skyrocketed in popularity. This newly-launched direct to consumer brand is the brainchild of men's shaving brand Harry's. Like Harry's, Flamingo is currently in a strategic partnership with Target, which will fuel their exposure and growth in the short term. <strong>Flamingo razors are only $1.88 each</strong> in their 16-pack refill. The shaver with ergonomic handle is only $9, and their kits are very affordable: $10 for a face wax kit or body wax kit, or $16 for a shave set (gel, lotion, razor), as of the day of our review. <strong>According to a 2019 </strong><a href="https://www.bloomberg.com/news/articles/2019-02-04/gillette-s-newest-rival-is-sleek-disruptive-and-now-in-target"><strong>Bloomberg article</strong>,</a> Flamingo's "wax strips, Flamingo’s pastel-hued razors and its shave gel products will get 4 feet of custom shelving at 1,800 locations, uniting women’s hair removal needs all in one place, rather than having them scattered throughout the store." <strong>We're excited to see what the future holds</strong> for this instant all-star in the direct to consumer women's shaving category!