<strong>Vero Linens is a direct to consumer Italian linens brand.</strong> In addition to linens, Vero also sells pillows, down comforters, duvet covers, blankets, mattress pads, towels, robes, and more.
They began in the B2B space, selling luxury sheets directly to upscale hotels. During the recession, the brand shifted to selling directly to consumers, and continued their focus on delivering premium Italian-made sheets at value pricing (60% less than traditional luxury sheet brands, according to the company).